2025 International Trade Fair for Retail Promotions and Imports (IAW Cologne)

2025 International Trade Fair for Retail Promotions and Imports (IAW Cologne)

Exhibition Information
The International Trade Fair for Retail Promotions and Imports, also known as IAW Cologne, is an annual exhibition that focuses on retail trends and promotional products. It serves as a sourcing hub where importers, wholesalers, and retailers discover cost-effective solutions for diverse markets. The event combines commerce with creativity, making it a must-attend for businesses aiming to enhance competitiveness.

Exhibition Categories
The exhibition highlights categories such as consumer goods, seasonal products, household items, and promotional merchandise. Visitors can explore fashion accessories, textiles, office supplies, and toys that meet fast-changing retail demands. IAW Cologne also emphasizes discounted goods and private-label opportunities, offering retailers flexibility and variety. Exhibitors include global suppliers and manufacturers who showcase products designed to attract value-conscious consumers. With business matchmaking sessions, the event facilitates strong partnerships between suppliers and buyers. By providing an extensive product range and competitive sourcing opportunities, IAW Cologne remains a leading event that supports retail growth, strengthens supply chains, and responds to evolving consumer behavior.