26th February - 01st March 2026 at Tortona Locations Milano, Milan, Italy
Trade Fair
Add to Google calendarExhibition Information
White Milano is a quarterly fashion exhibition that has established itself as a key meeting point for contemporary style and creativity. The event attracts designers, brands, buyers and fashion professionals from across the globe, offering a platform to showcase innovative collections and trend-setting ideas. Known for its strong focus on creativity and sustainability, the exhibition bridges the gap between established fashion houses and emerging talents. It plays a vital role in shaping upcoming fashion seasons by presenting collections that combine originality, craftsmanship and modern aesthetics.
Exhibition Categories
The exhibition features a wide spectrum of categories within the fashion industry. Key areas include womens and mens apparel, footwear, accessories and jewelry. Sustainable fashion and eco-friendly collections are given special emphasis, reflecting the industry shift toward responsible practices. The event also highlights luxury lifestyle products, contemporary designs and innovative materials. Emerging designers showcase unique concepts that appeal to forward-thinking buyers, while established brands present their latest seasonal trends. In addition, sections dedicated to textiles, fabrics and fashion technology provide insights into new materials and processes. With its diverse offerings, White Milano stands out as an essential platform for discovering fashion trends and building global business connections.



· Tortona Locations Milano, Milan, Italy
· Via Tortona, 20, 20144 Milano MI, Italy