20th - 22nd January 2026 at Olympia London, London, UK
Trade Fair
Add to Google calendarExhibition Information
The Toy Fair is an annual exhibition that stands as one of the most significant events for the global toy and game industry. It provides a vital platform where leading brands, innovative startups, and independent creators present their latest products. The event is highly regarded as a space for networking, building partnerships, and exploring market trends that shape the toy industry worldwide.
Exhibition Categories
The exhibition covers a wide spectrum of categories including traditional toys, educational and learning products, and electronic games. Collectibles, puzzles, and board games are featured prominently, showcasing creativity and entertainment value. The event also highlights licensed merchandise, character-based toys, and interactive digital entertainment. Sustainable and eco-friendly toys form an emerging category, reflecting the industry’s focus on responsible production. Retailers, distributors, and buyers from across the toy and entertainment sectors attend to discover fresh ideas, build supplier connections, and secure new business opportunities.
· Olympia London, London, UK
· Hammersmith Rd, London W14 8UX, UK