2026 World Travel Market Africa

2026 World Travel Market Africa

Exhibition Information
The World Travel Market Africa is held annually and is a key event for the African travel and tourism sector. It brings together travel professionals, destination authorities, tour operators, and hospitality providers to foster business growth and industry collaboration. The exhibition provides a platform for networking, knowledge exchange, and showcasing innovations in tourism services. Attendees benefit from conferences, panel discussions, and workshops that explore market trends, consumer behavior, and sustainable tourism strategies. The event supports the development of regional and international partnerships to enhance Africa’s travel offerings and competitiveness.

Exhibition Categories
The exhibition highlights key sectors such as leisure tourism, business travel, adventure tourism, and cultural experiences. It also features luxury travel, wildlife tourism, eco-tourism, and wellness travel. Travel technology solutions, booking platforms, and digital marketing tools are showcased to improve operational efficiency and customer engagement. Hospitality services, including hotels, resorts, and cruise operators, are represented alongside government tourism boards promoting destinations and infrastructure. The event also includes educational programs and professional development sessions for industry stakeholders. World Travel Market Africa provides a comprehensive overview of the continent’s tourism ecosystem, supporting innovation, sustainable practices, and business growth across all travel sectors.