19th - 21st January 2027 at Olympia London, London, UK
Trade Fair
Add to Google calendarExhibition Information
The Toy Fair is an annual trade exhibition focused on the toy, games, and childrens entertainment industries. The event serves as a major business platform where manufacturers, distributors, retailers, licensors, and inventors present the latest toy products and industry innovations. It attracts professionals from across the global toy market who seek new business opportunities, retail partnerships, and product sourcing solutions. The exhibition is recognized for introducing upcoming trends, creative play concepts, and innovative entertainment products designed for children and families. It also supports networking, licensing discussions, and product demonstrations that help companies strengthen market presence and expand commercial relationships within the toy sector. The fair provides valuable insights into consumer preferences, educational play, and modern toy industry developments.
Exhibition Categories
The exhibition features categories including educational toys, board games, action figures, dolls, puzzles, electronic toys, outdoor play equipment, arts and crafts products, gaming accessories, and collectible items. It also covers plush toys, hobby products, licensed merchandise, construction toys, creative learning tools, and family entertainment products. The event highlights innovative, interactive, and educational products designed to support creativity, learning, and recreational activities for children and families.



· Olympia London, London, UK
· Hammersmith Rd, London W14 8UX, UK