20th - 23rd February 2027 at Jacob K. Javits Convention Center, New York, USA
Trade Fair
Add to Google calendarExhibition Information
North American International Toy Fair is an annual trade exhibition focused on the global toy, game, and play industry. It serves as a major business platform where manufacturers, distributors, retailers, inventors, and licensors come together to showcase new products and explore market opportunities. The event is widely recognized as one of the most important gatherings for the toy sector, offering a space for product launches, buyer-supplier interactions, and strategic partnerships. It also helps industry professionals identify emerging trends in children’s entertainment, educational play, and character licensing. The exhibition supports strong networking between global participants and plays a key role in shaping annual toy market direction. It is primarily a trade-only event, making it highly focused on business development within the industry.
Exhibition Categories
The exhibition covers a broad range of toy and entertainment-related categories. Key sectors include action figures, dolls, soft toys, board games, puzzles, construction toys, educational toys, and infant and preschool products. It also features outdoor play equipment, sports-related toys, electronic and interactive toys, STEM learning kits, and robotics. Additional categories include licensed character merchandise, collectibles, arts and crafts, creative play products, and digital gaming innovations. The event also highlights emerging segments such as tech-integrated toys, augmented play experiences, and sustainable toy materials, making it a comprehensive showcase of innovation across the global toy industry.



· Jacob K. Javits Convention Center, New York, USA
· New York, USA