26th - 28th February 2027 at Palazzo dei Congressi, Florence, Italy
Trade Fair
Add to Google calendar Exhibition Information
Tourisma is held annually and is recognized as a leading event dedicated to cultural tourism and heritage promotion. It serves as a platform for institutions, professionals, and organizations to showcase initiatives that enhance the value of historical sites, museums, and cultural destinations. The exhibition fosters collaboration between tourism operators and cultural institutions, creating opportunities to strengthen networks and develop innovative strategies for sustainable growth. Tourisma is widely regarded as a hub for advancing cultural tourism and preserving heritage through modern approaches.
Exhibition Categories
The exhibition highlights categories such as cultural tourism, heritage conservation, and museum promotion. It features tourism boards, travel agencies, and operators presenting packages focused on historical and cultural experiences. Technology providers showcase digital solutions for enhancing visitor engagement, including virtual tours and interactive platforms. The event also emphasizes educational programs, cultural events, and initiatives that integrate art, history, and tourism. Together, these categories provide a comprehensive overview of how cultural heritage can be preserved and promoted while offering enriching travel experiences.



· Palazzo dei Congressi, Florence, Italy
· Florence, Italy